Ambervision and The Amber Age of Infomercials

ambervision

If you grew up in the 80′s and 90′s chances are you sat through a zillion infomercials: featuring everything from Don Lapre’s “Tiny Classified Ads” to Corey Haim and Corey Feldman’s 900 number hotline. Looking back at these, I have a certain nostalgia for the aesthetic of all these old infomercials. It’s just one of those things that you don’t really appreciate or recognize as an artform until it’s gone. On a subconscious level part of the appeal is probably my mind associating these ads with positive memories of whatever I was doing in those much simpler times, when my biggest concerns were getting every card in the 4th Series of Garbage Pail Kids, whether the Los Angeles Rams would make the playoffs and what was on HBO that night.

Anyway, here’s a (1987?) commercial for Ambervision sunglasses. I sometimes imagine things like this as if they were part of some kind of science fiction fantasy story. Like, if I were to buy a vintage, new old stock pair of these Ambervision sunglasses off Etsy or Ebay and put them on, would I be transported back to another time? Would simply looking through them awaken some kind of old feeling within me, even artificially? I suppose on some level, it would.

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