Hip hop artist “Shifty Eyes,” from Alberta, Canada, certainly has an eye for theatrics, as is demonstrated in the recent video for his song, “Beast.” He is a highly entertaining and lively performer, and the aesthetic of his video vaguely reminds me of 90′s horror movies like Wishmaster. Production quality (on both the video and the song itself) is top notch. I’m not gonna lie, this video is pretty awesome and much more creative than one would expect from contemporary hip hop videos. Rather than cast aside hip hop cliches entirely (sexy women, over the top assertiveness, fake teeth etc,) he manages to incorporate them into his style, in a wildly unique fashion and demonic supernatural setting.
Something must be said about his actual rapping, which is solid and delivered confidently. He is the product of a genuinely troubled background, which allows him to practice his craft with a degree of authenticity that’s not commonly found among so many LARPing artists that are just looking to make a name for themselves. We’re starting to see more and more inventive hip hop artists from Canada, and Shifty Eyes is one of the better ones up and coming.