7even 2wenty 8ight – Holy Water

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Toronto based lyricist “7even 2wenty 8ight” recently released a video for his single, Holy Water. The video was filmed at The Happy Place in Toronto and was directed by CanadianYardy. D.W1ZE & Trixx Beatz produced the song. The video has a very retro vibe, with VHS style elements and performance art style edits. It actually reminds me of a lot of early 90′s hip hop videos, which is a great aesthetic. The song is darkly ambient and socially conscious. The backing music is haunting and ethereal, unusually refreshing for a hip hop jam. This is one of the better hip hop music videos I’ve seen in recent times. It’s very dreamlike, a virtual kaleidoscope which juxtaposes well with the subject matter of the song.

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