One noticeable pattern in much of Charles Luck and his associates’ work is the positivity and uplifting nature of the content. This isn’t just limited to the lyrics but also is evident in the music itself. The beats, the tonality, the melody and even the choice of sounds lends itself creating a positive atmosphere. “Lift Off” (Featuring Tino Red) is no exception to this. Even the title hints at optimism about the future, or at least a possible future.
Where “Lift Off” succeeds is in allowing hip hop to explore new dreamlike themes while managing to avoid a lot of the tired cliches that have stifled meaningful creativity in the genre. One of the great things about the internet, is that it has made collaboration with far away artists more feasible than ever before. Such collaboration results in interesting collectives and ambitious projects such as “Lift Off.”
The song is smooth and mellow, without trying to be slick or clever. Tino Red delivers his rhymes with a relaxed and methodical musicality. One doesn’t hear the stirrings of any misplaced angst in his voice or get the sense that he has a chip on his shoulder. I’m confident these guys will continue to put out good quality work because they’re talented and appear to be in this for the right reasons.