London rock trio “Magazine Gap” has a video out for their new single, “Ran For Cover.” Their style draws from an eclectic variety of influences. This particular track has an overall jazzy feel to it, with some elements of alternative pop and adult contemporary. Basically this is like what pop music made by intelligent people sounds like. “Ran For Cover” is pristine and professional while managing to retain its organic quality. This is much harder to achieve than one might think. There’s no effects “smokescreen” or deficiencies that are being masked here. The production simply accentuates what would already be a solid song, even if it were recorded on 4-track. The horn parts are catchy and memorable, and I found myself looking forward to them on repeated listens. Shoutout to Binker Golding on saxophone and Jeffrey Brown on Trumpet, for contributing what I think is a crucial component to this song.
The video appears to be mostly footage of traveling around the streets of London but edited in a way that somehow manages to create an artistically poignant video. Great ambiance. There’s too much talent associated with this band and their production team to be able to talk about it in a review of this length, but honestly their music pretty much speaks for itself.