24-7 is a new single from Love Ghost, a budding young alternative rock band from Los Angeles. When I say young, I do mean young. A couple of the band members are still just in high school. You wouldn’t necessarily guess it from the music though, which comes across as mature and professional.

24-7 deals with themes of anti-bullying. It has long been something of a paradox for bullied kids in school in that in order to get teachers to punish a bully who is tormenting them, they must have to be physically pummeled by the bully before the school will actually do anything. In order to prevent the bully from hurting you further, you must get hurt more drastically. If you yourself do something violent preemptively to the bully, well then you’ll be the one punished. It really is a no win situation. “There’s no escape from attack…Only after the bloody meat hangs on display will they give you, the time of day.” as the song’s lyric states succinctly. Another interesting line is “An elusive language sets the rules and governs the lunchrooms in school.” There is an entire framework and ecosystem at play in school cafeterias. One could write a whole dissertation on that subject, but what’s important here is that some student’s entire lunch experience revolves around evading bullies and avoiding humiliation. Of course, the teachers and lunchroom supervisors themselves take an elusive tact also. They tend to try to avoid confrontation or the uncomfortable responsibility of disciplining problem students. They map out their own “escape” route by looking the other way.

Anyway, let’s get to the actual music. 24-7 is a pretty straightforward alternative rock song. The term “alternative” can mean almost anything these days, but Love Ghost actually has captured something close to the authentic original sound of 90’s alternative music. If I were to listen to this song without having any info beforehand, I would have guessed it came out around 1994. It could have easily found its way on to the Reality Bites soundtrack or maybe even one of the “angstier” teen episodes of Party of Five (thinking maybe season 2 with the Julia and Justin drama.) This music still fits with contemporary times as well. The whole emotive vibe here made me think of the show 13 Reasons Why. The singer here (despite complaining about bullies) displays enough charisma to make it work, as if the band is waging a kind of timid revolution.

The award winning video for 24-7 is worth watching. It features some excellent animation in the vein of a-ha’s Take on Me video. I wish more directors would bring back this style of animation instead of the 3-D, annoying filters or live action crap. Anyway, Love Ghost is a young band, but they’ve got a good thing going. I hope they manage to stay together for a while.

For more info:

http://loveghost.com/
https://www.facebook.com/loveghost.official/