UK band “Magazine Gap” has produced a video for their new single “In Two Minds” (which they describe as a song about mixed feelings.) My first impression of their music is how incredibly well polished it is. This is a high quality professional production. More importantly, the great production values in this instance effectively reveal the band’s talents through clarity, rather than mask deficiencies with a lot of smoke and mirrors. All of the music fits together nicely to form a solid adult contemporary styled pop song. The vocals of James Keen in particular stand out as being quite remarkable. A lot of indie bands and artists have passable vocals, but I mean this guy can really sing. The video itself is clean and keeps it relatively light, adopting a somewhat minimalist aesthetic. The view alternates between the band performing in a studio and scenes of friends spending time together at what appear to be cafes, bowling alleys etc.

This is an up and coming band and with a few good breaks I could see some of their music charting given that it is already as good or better than 90% of what you’d hear on the radio. This song is available for pre-order on iTunes and is expected to be released officially on Jan 27.