Morty Shallman’s “Pop Fiction” is sort of a blend of spoke word storytelling, light rap and pop music. What differentiate it from other similarly esoteric and indie avante garde projects is that it’s incredibly well produced. Typically this kind of jam would be lo-fi, recorded by some guy with a turtleneck and a tape recorder, but Morty went all out on production and his songs are meticulously constructed. In addition to being highly creative, “Pop Fiction” also energetic, fun and poppy. It never comes off as dreary, creepy or self-indulgent. There’s some real potential here for Shallman to break out.