Ah, to be young again, but would I want to be young in today’s world? Probably not. We had it better. Still, it always makes me jealous to energetic kids partying and having a good time. Such thoughts come to mind with a band called “Stretch” who released a video and single “Bringing Down The House” for their upcoming album “Awkward At It’s Finest.” The video has a long intro featuring some friendly hipster dudes(there’s even beard talk) wearing apparel that I recognize as being straight from the racks at Urban Outfitters and eagerly preparing for a small party.
Then comes the surprise, the music! Perhaps showing how out of touch I’ve become with the youth of today, I was expecting some kind of SXSW style indie rock or maybe some screamo. Yet it turns out to be Eminem soundalike rapping with an electro-indie pop feel. I think this is just a result of the heavy mix of genres people are exposed to today, which influence them. The phrase “What kind of music do you listen to?” used to be a defining question where people gave one answer. Punks listened to punk rock. Wanna-be gangsters listened to rap. Rednecks listened to country. Metalheads and heshers listened to metal. Ravers listened to techno. Average people just listened to normal pop rock. Those days are over, and now even country can be hard to distinguish from hip hop. Whether that’s good or bad..who knows?
In “Bringing Down The House,” Stretch has created a great video. It’s easily something I could see playing on the screen in the mall food court. By that I mean that’s it’s as professional as anything out there, and I could see it appealing to a wide range of people. The band was smart enough to feature some attractive girls in the video. Nothing worse than artists who keep themselves as the center of attention throughout a video thinking you are so into looking at them the whole time. Another thing I like is that even though the vocals are delivered assertively, the band is clearly having some fun and not taking their image too seriously. The lyrics are millennial to the core(Aaron Carter references etc.) The music reminds me of the kind of stuff you hear in a modern strip club, and the song is long enough that you’d get your money’s worth buying a lap dance to it. Pretty decent jam. I’d like to see more videos from these guys and hope they maintain the enthusiasm.