Released on Valentine’s Day, Ups & Downs of Love is a new mixtape from a Buffalo, NY based hip hop artist going by the name Conscious. As the title suggests, the songs thematically alternate between the high, euphoric aspects of love and the downtrodden episodes of heartbreak and depression. The production quality here is pretty good, though I prefer the vocal effects on some tracks more than others. Let Me In particularly stands out as one of the best tracks on here, with the vocals coming through smoothly and crisply and not tinkered with very much. That’s the point in listening to this where I felt like, “Wow, this guy really has something here.”
As far as the instrumental backing, the final track You & Me is my favorite. It features a bouncy, dreamlike synth beat, reminiscent of video game music. This mixtape fuses elements of hip hop, R&B and pop. Conscious seems like he’s on the right track with this mixtape. Artistically, creating a themed album in which the songs act as components within an overall structure which itself is part of the art, is a good move. It adds a dimension of vision and thoughtfulness that you don’t often see in any plain old mixtape.
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