J7 – VIP


Hip hop artist J7 (short for Judah7) has a lot of projects cued up. His song, VIP is set to be released in January 2019. Also he has a mixtape coming out in January (pictured above) and a single for his official album is dropping in March. J7 began as a poet and later became a battle rapper, eventually converting his poems into songs.

You might think someone this busy would cut corners on quality and rush things. However, with VIP J7 demonstrates that he’s a very capable rapper. The song comes across as smooth, well structured and professional. I’ve noticed that “battle rappers” tend to be very impressive, because they’re quick on their feet with improvisation and able to perform under pressure. VIP has a crisp sound, like it just popped right out of the toaster oven. J7’s delivery is dialed up but cool and sleek, set to a darkly groovy beat backdrop. This is a solid song from one of the hungriest and most prolific young hip hop artists I’ve covered in a while. This dude is also a fashion designer, actor, model and “illuminated speaker.” The music speaks for itself.

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