URBANO and RM4K – Worth The Price

Worth The Price is a new single from sibling duo URBANO in a collaborative effort with UK producer and DJ RM4K. The music combines elements of EDM, pop and hip hop to create a high energy dance party jam. It’s hard to even describe how much youthful vitality this song has. To say that it’s wild, fast paced, and delightfully chaotic would be an understatement. The brother’s quick witted hip hop delivery juxtaposes well with his sister’s passionate and powerful vocals. Seriously, the girl’s voice is huge. The video for this song was directed by Joseph Graves, and it does a terific job of capturing the electrifying energy of the song and getting it across on screen. This is just a really solid contemporary pop song, and ther artists clearly have found a formula that works.

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