Houston-based artist Emcee Fresh has a new self titled album. As an artist, Emcee has an eclectic and unique sound. It’s largely hip hop oriented, but he creatively incorporates elements from a wide range of other genres to give the tracks a distinctive vibe. The album opens with a super catchy jam called I Be On Like a TV. Most of the songs have contemporary cultural relevance. The standout song Do the Tik Tok seems like it was born to go viral.
This guy has a knack for writing great hooks and clever catch phrases. The most important thing though is that the music is very good. The production is clean and polished, the beats are vibrant and the Emcee Fresh’s performance is solid. Clap Your Hands (which has a groovy backing beat) is a good example of how the artist combines lyrical simplicity with intelligent, complex songwriting. If Emcee Fresh could obtain some serious financial backing, almost anyone of these songs have the potential to be hits. Hopefully, with some grass roots promotion, one of these jams will take off. I can definitely see it.
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