Drunk Text is a new single from Jace Heyman, a Pop/R&B singer from Hertfordshire, England. The song is a “turnkey” crowd pleaser, as it deals with club dynamics and evening interactions that are relatable to most people. With a danceable beat and sexually charged party atmosphere, Drunk Text captures the spirit of contemporary club-goers. The video is a professional job and very well put together. It’s also very affective at constructing a visual narrative that brings to life the lyrics of the song. For his part, Jace successfully captures the dual elements of confidence and desperation that are associated with drunk texting. Musically, this track is pretty straightforward pop and R&B, just as advertised. Drunk Text lands on all its target marks.
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